Permaculture is a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single product system.
Permaculture is a concept that was first introduced to me in 2012. Permaculture represents having a full scope view of the way’s that we live, work and thrive. I am dedicating an entire page to the movement of Permaculture because of the importance of having this kind of thinking as human beings. Permaculture isn’t just some sort of “hippie” movement, but rather the culmination of decades upon decades of non-thinking consumption and the lack of “why” in our lives. The answer to nearly every problem we face is quite simple to define and understand, yet simple things
I firmly believe one of the things that is holding back Permaculture from having mainstream acceptance is the lack of business fundamentals and knowledge. I believe there has been quite a few memorable and noteworthy individuals in the movement who attempt to inspire and get others to continue to pop up, but unfortunately they generally have a “do it this way” type of mentality. Permaculture goes way beyond just “growing food” yet that is just about one of the only things discussed in Permaculture and the only avenue for getting involved.
The reality is for Permaculture to reach its highest potential we need a very vast and diverse mass of individuals who can perform all sorts of skills beyond just growing. We need people who specialize in marketing, photography, art and music. We need organizations that can develop, engineer and install sanitation systems. We need to figure out what to do with all the wastes that society throws away, tying it back into the system. Permaculture needs legal advisers, protectors and educators. Most importantly Permaculture needs upstanding citizen leaders, namely you.
Business and Permaculture are two things that I am most passionate about, and my message is that I would love to share these things with the rest of the world, and help as many people as possible. Business is understood at varying degrees by most people, but one of the most important things to understand is that business is the abstract concept of production and exchange between individuals. To be a truly great business leader, providing value for others is what you live and die for. I got tired of not being part of the solution, and I’m tired of seeing others struggle to figure out how they too can be part of the solution. I’ve decided to do something about it, how about you?